Selling Your Home with DJ and Cindy Christofferson
 
Selling a home in today’s market is not an easy task.  No longer can an agent just put a sign in the front yard, host a few Open Houses and expect that the home will sell.  In today’s market, you need a REALTOR that won’t just "list" your home but will MARKET your home.

There are several factors that go into selling a home.  Three of the most important are:

    1: The Price of the Home
    2: The Condition of the Home
    3: The Plan of Action to SELL the Home

We’ll address all three factors and after doing so, the sign in front of your home will no longer say For Sale but SOLD! 

*DJ's Listing Plan of Action

My Objectives

    1: To assist in getting as many qualified buyers as possible into your home until it is sold

    2: To communicate with you weekly the results of our activities

    3. To assist you in negotiating the highest dollar value between you and the buyer

The Following Are the Steps I Take to Get a Home Sold ... The "Pro-Active Approach"

    1: Submit your home to our local Multiple Listing Service which also places your home into the    
         websites buyers use to search for homes

    2: Submit your home to Realtor.com and pay to have your home as an Enhanced Showcase
         Listing which will make your home stand out from the competition through additional photos,  
         custom descriptions, headlines...etc;  Realtor.com is the #1 website that buyers used to
         search homes

    3: Price your home competitively ... to open the market vs. narrowing the market

    4: Promote your home at our team meeting, my business networking group, and if possible an
         office tour

    5: Create a features sheet/postcard and send to the top 20% of agents in the marketplace
         regardless of real estate company.  Send the features sheet/postcard to all Realty Executives
         agents

    6: Suggest and advise as to any changes you may want to make in your property to make it more
         saleable

    7: Constantly update you as to any changes in the marketplace

    8: Mail/hand deliver up to 200 "Just Listed" postcards to your neighborhood/surrounding area

    9: Actively prospect 2-3 hours per day talking to as many people as I can to locate a buyer

  10: Contact over the next 7 days ... my buyer leads, sphere of influence and past clients for their
          referrals and prospective buyers

  11: Add additional exposure through a professional sign, purchase a website domain for your
         home to be placed on your sign, install buyer call capture system on the sign, and lockbox

  12: Whenever possible pre-qualify the prospective buyer

  13: Keep you aware of the various methods of financing that a buyer might want to use

  14: Follow-up on the salespeople who have shown your home for feedback and response

  15: Assist you in arranging interim financing if necessary

  16: Represent you on all offer presentations to assure you in negotiating the best possible price
         and terms

  17: Handle all the follow-up upon a contract being accepted ... all mortgage, title, and other closing
         procedures

  18: Deliver your check at the closing!